The Home Builders Federation has today, Wednesday 19 March, released a new brand identity reflecting its long-standing role as the principal voice of the home building industry.The updated visual identity is a significant evolution on HBF’s previous look, better reflecting the industry’s transformation, and the trade body’s role as a forward-looking, trusted voice for the home builders in England and Wales.The refreshed branding includes a new logo and word mark, alongside a refined colour palette and design system. The design system has been thoughtfully developed to provide a simple yet confident nod to the home building industry through the use of graphic house shapes. Meanwhile, the core colour palette sees the safe navy blue swapped out for a refined brick red, accompanied by a timeless black and off white.The updated visual identity follows a recent restructure and management changes in 2024. It also comes as HBF continues to strengthen its relationship with the new Labour government, acting on behalf of its members to address constraints to increasing housing supply.Neil Jefferson, Chief Executive at the Home Builders Federation, says: “Our business has evolved in recent years to keep pace with the industry’s transformation, making this the right time to reflect on our own growth and refresh our branding to better represent the organisation we are today.“While our core values remain unchanged, our new visual identity captures where we are now and where we aspire to be in the future, while honouring HBF’s legacy and presence within the industry.”HBF members can download the brand guidelines, including the new member logo when signed in to the members' section of the website.
