New Homes Week 27 February to 3 March: Resources live

The Home Builders Federation (HBF) has confirmed the theme and campaign pack for this year’s New Homes Week consumer awareness campaign, taking place 27 February to 3 March.

The ‘Make your move’ campaign will provide a positive platform to highlight the benefits of new build homes.

The cost-of-living crisis, rising energy bills, and general market confidence have led people to increasingly question whether now is a good time to buy. This year’s campaign aims to directly address this by showing how new build homes can alleviate some uncertainty for homebuyers and highlight the benefits of new homes vs older properties.

The creative concept – Get on with living – taps into the comfort a new build home, from chain-free buying and developer incentives to the cost-savings on energy bills and peace of mind in not having to carry out costly upgrades.

The campaign messaging will focus on three spotlights:

• Energy efficient homes: how new build homes are saving consumers money on their energy bills
• Built for now: New build homes are built to modern standards, saving consumers time and money on costly upgrade works
• Confidence in costs: Raising awareness of the buying schemes and incentives are available to help consumers buy their new home

As part of the campaign, HBF will be updating the energy bills savings figures referenced in our Watt a Save report and the figures for the price of not buying new report.

Steve Turner, Executive Director at HBF said: “New Homes Week provides a welcome opportunity for homebuilders and associates to increase consumer awareness of the benefits of new builds. Against the challenging market backdrop, I encourage industry to come together to make this year’s campaign a success and maximise the opportunity to amplify the benefits of buying new.”

The campaign will be delivered through HBF’s consumer-facing website, New-homes.co.uk, and supporting social media channels:

• New Homes Week campaign page: new-homes.co.uk/new-homes-week-2023
• Instagram: instagram.com/newhomesweek
• Twitter: twitter.com/newdashhomes
• Facebook: facebook.com/NewDashHomes
• Campaign hashtags: #NewHomesWeek, #MakeYourMove

HBF member organisations can access embargoed assets ahead of the event, when available, via the members’ section of the HBF website. These assets will include updated figures from the ‘Watt a Save’ report and the price of not buying new.

HBF is also encouraging member organisations to submit a featured development and real homebuyer case studies to appear on social media channels and the new-homes website. More information on how to get involved is available on the member pages.

For more information, email Rianna.fry@hbf.co.uk