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The National New Homes Customer Satisfaction Survey and HBF Star Rating scheme launched in 2005 and is one of the UK’s most comprehensive industry research initiatives.
Conducted annually, the survey gathers feedback from new build home buyers to assess home builder performance, drive improvements, and enhance customer service.
Participating home builders are subsequently awarded an HBF Star Rating based on the feedback received. The results of the survey and star ratings are published each March. The survey helps buyers make informed decisions while driving industry-wide improvements.
The 2024 National New Homes Customer Satisfaction Survey results show that 90% of new build home buyers would ‘recommend their builder to a friend’, the fourth successive year that the industry has upheld a score of 90% or above.
The industry achieved a Net Promoter Score of 44 from the survey, an increase of two points on last year and up 15 points from 2020.
The National New Homes Customer Satisfaction Survey is sent to new build buyers 8 weeks after legal completion of their new home. Customers then have 12 weeks to complete and return their forms. The feedback is then used to produce a score, from which a star rating is awarded. More details on how the scores are calculated is available in our FAQs.
The awards result brochure includes helpful context on the National Customer Satisfaction Survey and HBF Star Rating scheme, as well as the most recent year's results. Download the brochure for use internally and with consumers.
Each quarter in our rolling 12-month data table is updated to represent the percentage of 'yes' responses received in the year to that quarter*.
*Please refer to our FAQs for more information on how the results are calculated.
For Q1 2019 scores were rounded up or down to the nearest full percentage point. Numbers up to .5 were rounded down; numbers from .5 were rounded up. (i.e 94.3% would be rounded down to 94% and a score of 94.6 would be rounded up to 95%)
All HBF members can sign up to the scheme. Complete our short form to receive details on the steps to joining.